.
"Bringing the absolute best out of each other is the nature of our friendship."
The GAHSP Digital Cover of VOLUME VII, Loyalty documents the friendship of designers Blu Boy and Rashaun Dyon Pauleon. At the intersection of their creative worlds the cover opens up a dialogue about how a modern digital art practice can deepen the bond between Creatives, while creating new inspiring landscapes for the 3D.
El Matador, Malibu, CA. 13th of August, 2022.
Check out the full interview here
It was a busy weekend for Blu, right after his True Religion collaboration, Blu had a collaboration with MCM. MCM Invited Blu to come in and hand paint some of their iconic leather bags. They held an event to celebrate the collab as well held a giveaway for some of the MCM bags painted with Blu’s Legendary Iconography.
Check out the photos from the event below!
Blu had the opportunity to collaborate with True Religion. His collection sold out in 13 minutes! Afterward, there was an event thrown by True Religion to celebrate the collaboration.
Another successful collaboration with True Religion in the books!
Check out pics from the campaign as well as the event below!
Special thanks to the team over at True Religion for the continuous opportunities!
We were invited to shoot for the AJAX V SHADOWS x RTREAT STYLE FACTORY collab. Lots of cars, bikes and fire merch!
Check out the collab on their sites linked below
Check out the photos from the shoot below,
Captured by @cactusfractal and @xvith
Elijah Popo has once again teamed up with True Religion; this time around to direct for their Stitched Together Campaign. Elijah worked with the NoKyosho team to create a lookbook for True Religions iconic stitch jeans. True Religion collaborated with a handful of artists across the globe, representing Atlanta was our very own Elijah Popo.
“The Stitched Together campaign is the common thread that ties together an iconic brand and youth culture through the medium of Stitch.”
Check out the campaign on their site
https://www.truereligion.com/stitched-together-atlanta
Check out the photos below.
Our photos were also featured in wild postings across ATL and LA.
Elijah teamed up with True Religion and No Signal Atl to have a pop-up featuring 70 hand-dyed pieces from True Religion X EveryØne. The pieces for sale included jackets, polo tees, jeans, and bucket hats.
The pop up took place at No Signals store in Downtown ATL.
The colorful assortment of pieces all hand dyed by Elijah Popo.
The event was packed throughout the entire duration of the event. Some people even came from out of town including someone who flew in from Albany!
The fam in the iconic red room at No Signal.
The event was a definite success, great networking event, we’re excited for what Elijah will do next and we’re also excited to continue to grow with True Religion.
Photography by @xvith
Special thanks to Kate and the True Religion team and Emily and the No Signal team for putting together a successful event!
Elijah Popo has teamed up for the second time with True Religion Jeans to showcase a full size run collection of his signature bleach-dyed Everyøne Denim. With a total of 40 pieces in this collaboration, Elijah has showcased the collection through a visual heavy photo series captured on film by the NoKyosho team. The contrast of earth-toned settings with his vibrant colored dyed aesthetic, perfectly establishes a focus in each photo. Combined with his experience driven approach to this photoshoot exploring the Atlanta industrial landscape with his friends simply wearing the garments, an organic journalistic approach is presented. The collection went live on 4/11/2021 and sold out the same day.
The photoshoot features FilthPope, CactusFractal, and Coco Huang, three of Elijah’s close friends and key artists featured on NoKyosho. This dream team combined brings together a vast skill set, which created the content used for True Religion’s “Reclamation” project.
We proudly showcase our ability to create the highest quality content that goes above and beyond showcasing Elijah’s collaboration within the True religion ecosystem. You can check out more about the collection and see some of the photos taken by Filthpope and Cactusfractal at:
https://www.truereligion.com/stories/reclamation-elijah-popo
Bluboy collaborated on a full custom wrap design for a Mercedes AMG C 63. The car is owned by @Justinhustles based out of California. The wrap was done at Sync wraps in Orange County, California.
Blu started from just sketches ideating in his signature stylized illustration form. he had an idea of exactly how he was going to approach this physical medium from the very start before he put pen to iPad.
with a couple of iterations performed, Bluboy was able to properly learn the physical form of the vehicle. He is an incredibly detail oriented individual as you can tell by some of his environmental illustrations. In this case he had re-designed the Mercedes logo to fit his personal branding and he even added a custom blabby badge logo to the back of the vehicle.
the car was officially unveiled at Hypr Rally in Las Vegas on February 13th, 2021. The event housed Performance Luxury, Exotic and Super Cars in the lovely desert terrain around Las Vegas.
You can see a really cool video and more from this event at:
https://www.youtube.com/watch?v=YazPYIABfZw
And You can see more about the one of a kind Mercedes AMG at:
