Marketing

Elijah Popo x True Religion

Elijah Popo has teamed up for the second time with True Religion Jeans to showcase a full size run collection of his signature bleach-dyed Everyøne Denim. With a total of 40 pieces in this collaboration, Elijah has showcased the collection through a visual heavy photo series captured on film by the NoKyosho team. The contrast of earth-toned settings with his vibrant colored dyed aesthetic, perfectly establishes a focus in each photo. Combined with his experience driven approach to this photoshoot exploring the Atlanta industrial landscape with his friends simply wearing the garments, an organic journalistic approach is presented. The collection went live on 4/11/2021 and sold out the same day.

The photoshoot features FilthPope, CactusFractal, and Coco Huang, three of Elijah’s close friends and key artists featured on NoKyosho. This dream team combined brings together a vast skill set, which created the content used for True Religion’s “Reclamation” project.

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We proudly showcase our ability to create the highest quality content that goes above and beyond showcasing Elijah’s collaboration within the True religion ecosystem. You can check out more about the collection and see some of the photos taken by Filthpope and Cactusfractal at:

https://www.truereligion.com/stories/reclamation-elijah-popo